Madonna`s `MDNA` hits biggest album sales drop of all time

Los Angeles: Queen of Pop Madonna`s MDNA has seen the largest second-week percentage sales drop for a Number 1-debuting album since Nielsen SoundScan began tracking sales in 1991.

The album slid from No 1 to No 8 on the Billboard 200 with a 86.7 per cent sales decline falling from 359,000 to 48,000, The Hollywood Reporter said. The percentage dip surpassed the record set by pop star Lady Gaga`s `Born This Way`, when it fell 84.27 per cent in its second week on the chart dated June 18, 2011. MDNA`s large fall was expected, as its debut was bolstered by sales gained from a concert ticket/album promotion as well as preorders from iTunes. MDNA`s lead single `Give Me All Your Luvin` (featuring Nicki Minaj & MIA) peaked at No 10 on the Billboard Hot 100. PTI