Intex Tech launches ACs dedicated to homemakers

Hyderabad: Consumer electronics firm Intex Technologies on Wednesday launched its first-ever range of air conditioners dedicated to homemakers.

The company introduced a range of 18 models across four segments: super saver, fixed speed, split AC with parallel flow condenser coil and window AC.

"On `International Women's Day', Intex has sought to invest in the heroes who run our homes and acknowledge and thank them for the pivotal role they play, by launching its first-ever range of ACs dedicated to homemakers," said Nidhi Markanday, Director and Business Head of the company.

Within the consumer durables space in India, ACs have the least market size of nearly 4 million units with the lowest penetration at around 2 percent, she said.

"These figures clearly show the immense untapped potential in India for ACs and Intex, being an established brand in Tier II and III cities, will surely be able to penetrate and expand the market of ACs," Markanday added.

As part of expansion of the consumer durable portfolio since last year, Intex has added refrigerators and air-coolers to its portfolio and enhanced its LED TV range.

It has also introduced new products like air-purifiers and currency counting machines. With all this, the number of product categories within consumer durable portfolio has increased to nine, she added.