Prime Minister Narendra Modi is the most followed world leader on Facebook

PM Modi has become the most followed world leader on Facebook.

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Delhi: Prime Minister Narendra Modi has become the most followed world leader on Facebook, as per the newly released 2017 "World Leaders on Facebook" study.

The study has been done by leading strategic communications and global public relations firm Burson-Marsteller.

Also, PM Modi also had the most interactions (likes, comments and shares) of any world leader on Facebook in 2016.

He had 169 million interactions as of February 1, 2017.

On the other hand, second-placed world leader, Cambodia's Prime Minister Samdech Hun Sen had 58 million interactions.

Meanwhile, the now archived @ObamaWhiteHouse page is in third place with 36 million interactions.

Former US president Barack Obama was until recently the most followed world leader on Facebook with 52 million followers.

PR Newswire quoted Don Baer, Worldwide Chair and CEO, Burson-Marsteller as saying - "Burson-Marsteller's second installment of the world leaders on Facebook study demonstrates the effectiveness of political communications on the platform. It will be interesting see if business leaders take lessons from the ways world leaders use Facebook, such as bringing a personal tone to their communications."