Bugatti Sur Mesure unveils custom Chiron Pur Sport limited to only 40 units - In Pics

The Bugatti Chiron Pur Sport is based of the Type 51 racing car driven to victory at the French Grand Prix in 1931 by Louis Chiron together with Achille Varzi.

Bugatti has launched its bespoke Sur Mesure (French for "tailored") division that paves the way for customizable W16 hypercars starting with Chiron Pur Sport. 

The custom Chiron Pur Sport by Sur Measure wears the "32" number, entirely painted by hand and it’s just one of the many elements available through Bugatti’s high-end customization program. 

Bugatti Chiron Pur Sport costs $3.7 million for the base variant and the custom Sur Mesure version will surely be more than the base version. 

The racing theme continues inside the cabin where it gets a multi-layered stitched "EB" motif adorns the door cards and the sills say "Grand Prix" in red.

In addition to EB motif, "32" logos in the same shade have been embroidered onto the integrated headrests. The center console gets an inlay finished in black anodized aluminum with a hand-painted inscription in silver.

The Bugatti Chiron Pur Sport gets a W16 8.0-litre engine making a massive 1,500 horsepower, that makes it among the fastest cars in the world. 

The Bugatti Sur Mesure Chiron Pur Sport also gets two fresh body colors derived from successful racing cars from the 1920s and 1930s.

Bugatti Sur Mesure Chiron Pur Sport