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Brands News

08 Jun 2022

This Indian editor is shaping culture with unique, humane advertising

L.A-based Indian editor Kartikye Gupta has worked with several well-renowned brands such as Nike, Facebook and Charlotte FC.

08 Feb 2022

Tips to Make Your Customers Come Again on Your Ecommerce Store Without Asking

Customer retention shows you about how good you are maintaining your relationship with your customers and how much your customers trust in your brand.

Social Media Marketing

19 Jan 2022

Here's how social media campaigns can help in growing a business

These platforms help organisations engage with a huge number of customers, raise brand awareness, and improve leads and sales. According to Statista, more than 500 million people in India use social media, and user and interaction on major platforms appears to be on the rise.

Influencer marketing

09 Jan 2022

Influencer marketing: Here's how it has evolved over the years

Influencer marketing is a notion that has been around for a long time. Brands have worked their way up to legitimise every expense by reaching out to the correct target audience.

01 Oct 2021

Rahul Kaul's successful entrepreneurial run continues

During the phase of COVID-19 lockdown, Rahul Kaul welcomed a new company named ‘IMDDXB Influencer Agency’ The influencer marketing company has worked with the finest creators and brands from all over the world

13 Nov 2019

Nike says bye to selling on Amazon

Big brands have quit Amazon's platform due to sales of counterfeit products and unauthorised sellers which undermines the value of the original brands.

Kingfisher Airlines

25 Aug 2016

Bad time continues for banks; Kingfisher Airlines brands auction fails again

In a big disappointment for the lenders for the second time, auction of the long-grounded Kingfisher Airlines' (KFA) trademarks and logo turned out to be damp squib once again despite having a lower reserve price.

World’s 10 Most Valuable Brands

14 Feb 2016

World’s 10 Most Valuable Brands

Apple is still the world’s most valuable brand, according to Brand Finance. Google moved up to second place, pushing Samsung to third place while Amazon moved up 4 places to take the fourth slot.

03 Feb 2016

TCS rated world's most powerful brand in IT Services: Report

India's top multinational IT company Tata Consultancy Services has been rated as the world's most powerful brand in Information Technology Services by a leading global brand valuation firm, the company said Wednesday.

Maruti Suzuki India

16 Sep 2015

Maruti Suzuki India the most influential brand: Study

Car market leader Maruti Suzuki India ranks highest in brand influence, followed by Hyundai Motor India and Toyota Kirloskar Motor, global market research firm JD Power said.

Samsung Mobiles

08 Sep 2015

Samsung Mobiles most trusted brand, LG second

Samsung Mobiles has been ranked as the country's most trusted brand, followed by LG and Sony, in a countrywide poll among consumers conducted by a market research agency.

21 Jul 2015

'Over 12,000 samples found adulterated, misbranded in 2014-15'

12,077 samples were found adulterated and misbranded out of the 60,548 samples analysed by food safety watchdog FSSAI in all states and union territories in 2014-15, the government said Tuesday.

14 May 2015

TCS ranked 57th leading brand in US: Survey

Leading IT services company, Tata Consultancy Services (TCS) has been ranked as the 57th leading brand in the US by Brand Finance in its second annual Top 500 US Brands survey, the company said Thursday.

22 Mar 2015

Myntra to focus on private labels; to launch new brands

Online retailer Myntra will introduce 5-6 new brands of apparels and accessories over the next six months as it looks to increase revenue share from the higher-margin, in-house labels.

09 Oct 2014

Apple, Google brands worth $100 billion each: Study

The US Apple and Google brands which have become household names around the globe are worth more than $100 billion each, and top a ranking of the world`s biggest brands, consultancy Interbrand said on Thursday.

19 Jun 2014

'Made in America' brand stronger than ever: Obama

US President Barack Obama Thursday said that the "Made in America" brand is stronger than ever, which he attributed to his successful export strategy for American goods and services.

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