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30 Oct 2022

Google is all set to compete with short-video platforms like TikTok; details

Google purchased Alter for $100 million. Another aspect of the industry that has emerged is AI-generated content. Avatars might also be included in YouTube Shorts.

28 Oct 2022

YouTube to split video content into 3 separate tabs

YouTube revamps its site to provide new updates. Now three separate tabs for shorts, live stream, and long-form videos will appear in all channel pages. YouTube rolls out new design elements and product features.

27 Mar 2022

Content consumption in India changing rapidly due to short video apps

The short video apps space is chockfull with highly creative content, and today 7.2 out of 10 smartphone users have at least one short-video app. More than 50 million Indians use short video apps to browse short videos. These short video applications are encouraged by the Z Generation and Millennials.

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